I recently watched the new Microsoft “Life without walls” spots (have a look at them here) that are directly pointed at Apples “Mac vs. PC” campaign and i must say, i like them. In fact, they are much less arrogant than apples spot.
But if you wanna see some real ads, have a look at this spots with Steve Balmer:
Wether you like him or not, this guy is just crazy and it seems he doesn’t give a shit:
Either his incredible self introduction that will never be topped by anyone else
or his well known call for developers:
and his ads for Windows 1.0 and XP after the click: